It has been a while since my last post ( I feel like I start all of my new posts with this phrase, damn) but I spent like three weeks in Suriname with my family. Celebrated Christmas over there and flew back home on NYE, which means we celebrated it in the plane…We even got champagne and stuff and it was a fun experience (:
Before I continue, I’d like to wish all of you a happy new year! And I hope it will be a year full of new experiences, making new memories, love, happiness and new friendships..!
Soooo, my holidays. First of all, a little background info. Suriname is a little country in South-America, in fact, right above Brasil. It’s very multi-cultural and my mom’s side of the family lives there.The mother tongue is Dutch, because of the history and colonies and stuff so it’s easy to communicate with the people over there.
Have you ever heard of Richard Parrott? Me neither. Until I read this interesting article about him, it turns out that he owns a beauty shop in Soho. And he doesn’t sell casual beauty products you can buy at any drugstore, no. Richard Parrott only sells products that became famous through Instagram. Honestly, I think that’s a pretty cool idea. + The products aren’t even as expensive as you thought!
Richard Parrott is a 42 years old dad who happens to be really good at Instagram stalking. His shop is called Ricky’s NYC.
So how does Richard actually finds the most-famous products on Instagram? I don’t think it’s that easy, right?
“I open Instagram in the morning and fall down the rabbit hole. Say I’m following NYX Cosmetics, and they post a picture of a girl wearing incredible lipstick. If the caption says, “Thanks to so-and-so …,” I’ll click on that person. Then I start looking through their posts and find a picture of a lipstick that’s even better than the one they posted of NYX. I click on that one and see who liked it and just keep going. You click through ten different people and 20 different comments until you’re like, What is this brand? I’ve never even heard of them! That’s when we reach out.”
I’m convinced that this guy should write a book called: “The official guide for Instagram stalking” because that’s damn good. I think any girl could use this to stalk their exes, and his exes and his ex’s hot brother and go on…
Can we say that you’ll be carrying many Kardashian-endorsed products?
Yeah. One example is this self-tanner called Cocoa Brown ($14) out of Ireland. I was already carrying it in Ricky’s before Kylie Jenner posted about it, and I vaguely remember the owner telling me she had some sort of connection to the Kardashians’ PR. Maybe that person gave the tanner to Kylie, who then used it and liked it. She posted a really realistic picture of herself in a bikini with Cocoa Brown off to the side with a caption like, “This is my favorite self-tanner.” They definitely didn’t give her a million dollars to do that, and people respond differently when it’s real. After that picture, I sold out of everything I had.
Too bad I did not know about Ricky’s NYC when I was in New York, damn. I think it would be a great success if he’d open more shops, for example….Europe? The Netherlands maybe..? Oh come on, just suggesting.
The best thing of Richard’s shop might be that he does not only sell make-up but also little accessories like phono cases, notebooks and those cute little must-have things because, let’s be honest, those are quite Insta-famous too.
While you’re being all excited about this shop, might as well check out Richard’s tumblr page!
I think I’m about to buy a plane ticket straight to New York because I. Must. Go. To. Ricky’s NYC. Now.
Today we went to Siam Paragon, one of the most expensive (but beautiful) shopping malls in Bangkok. A lot of tourists visit this shopping mall, not just because it’s a must-see but also because you can get 5 to 10% discount on world’s biggest brands.
Today I bought the Clinique Sonic System which I can actually buy for €125 in The Netherlands. In Siam Paragon I could get it for 4200 Baht, but because of the discount I bought it for 3600 Baht (€95). I also got an extra brush (€20). I’ll write a review about the Clinique Sonic System when I get back home!
I also bought the Bobbi Brown Luxury Brush set, including a black, soft beauty-case and 9 brushes:
“The right tools are just as important as the makeup itself.”
– Bobbi Brown
I’d love to write more but time’s running and I got a whole country to discover, bye!